Tag: Rainforest Action network

08/26/14

Barry Barnes on How the Grateful Dead Invented the Ice Bucket Challenge

ice bucket and stealie--the daily beast

In The Daily Beast, business professor Barry Barnes (author of Everything I Know About Business I Learned From the Grateful Dead) holds forth on why the current ice-bucket fundraising craze is the latest version of something the Grateful Dead came up with years ago. Says Barnes: “One of their outstanding characteristics was the way they […]